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Local Insights

Practical advice for local businesses

No jargon, no fluff — just honest insights on websites, SEO, and growing your business online in the Central Valley.

SEO

E-E-A-T: How Google Decides Your Site Is Worth Ranking

Google's quality guidelines tell you exactly what they look for in a website. Most of it isn't technical. It's about proving you're real, credible, and worth someone's time.

6 min readRead
Web Performance

How to Audit Your Own Website with Google PageSpeed Insights

PageSpeed Insights is free, takes 30 seconds, and breaks down how your site performs. Here's how to read the report and what you can fix yourself.

6 min read
Market Data

43% of Manteca Contractors Don't Have a Website

93 home service businesses in Manteca. 40 of them have no website at all. The ones that do are missing the basics.

3 min read
Market Data

I Audited 124 Modesto Contractor Businesses. Most Sites Can't Take a Lead.

Local Market

Modesto Law Firms Have 84 Average Reviews. Their Websites Have 5 Pages.

Market Data

I Scanned 115 Stockton Contractors. Here's What Their Websites Look Like.

Local Market

79% of Stockton Law Firms Have No Map on Their Website

Market Data

Tracy Is the Fastest-Growing City in the Valley. Its Contractor Websites Are the Worst.

Local Market

Modesto Is Growing. Most Local Business Websites Aren't.

SEO

Why Your Business Isn't Showing Up on Google